We’re in the thick of festival season and what a great time we’re having. Drinking beer, dancing to music, laughing with friends. Times like these bring people together and when independents work together, something really brilliant happens.
Last month we got to work with Mostly Jazz, Funk & Soul, a festival held just down the road from us here in south Birmingham. Together we celebrated a weekend which showcased some of the very best our fantastic city has to offer.
We know great festivals deserve great beer and we were proud to have poured at a festival that champions incredible music, fantastic food, creativity, and a brilliant atmosphere, all while celebrating the city’s independent spirit. As a brewery born in Birmingham, being part of that feels like a natural fit.
Supporting the Local Economy
Every pint of local beer poured at a festival has a wider impact than you might think.
When festivals work with independent breweries, they’re supporting local jobs, local suppliers and local investment. That support doesn’t stop at the brewery door. It filters through to farmers, packaging suppliers, logistics companies, designers, venues, and countless other businesses that help bring a pint to life.
Likewise, festivals themselves create opportunities for musicians, artists, food vendors, and local traders. It’s a cycle that keeps investment within the region and helps Birmingham’s independent businesses continue to thrive.
Reducing Transport Miles
Choosing local beer also makes practical and environmental sense.
Attic beer doesn’t travel hundreds of miles to reach a Birmingham festival. It’s brewed just 3 miles away in Stirchley before making its way to the festival site.
Fewer transport miles mean a lower environmental impact and fresher beer for festivalgoers. Brewing close to where our beer is enjoyed helps us maintain the quality and freshness that’s central to everything we do.
Giving Festivalgoers Something Unique
Independent breweries bring something a little different. We bring personality, creativity, and variety to festival bars. From a crisp lager, a hoppy IPA, or a refreshing seasonal sour, people want to try something different and craft beer offers something distinctive that reflects the people and place behind it.
It’s another part of the festival experience that makes the day memorable.
Festival Highlights
So, highlights for us at Mostly Jazz this year? It had to be Sampa The Great, The Atlantic Players, Fabio & Grooverider, Jalen Ngonda, Soul II Soul, and Diddy Sweg Big Band. We also had a good dance to the Leftfoot DJs. Such a vibe.
Roll on Moseley Folk Festival in September. Got your tickets yet?
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